The profitable artist : a handbook for all artists in the performing, literary, and visual arts /

by Cobb, Peter, 1976-; Ball, Susan L.; Hogan, Felicity.. Artspire (Online community); New York Foundation for the Arts..
Type: Book
Publisher: New York : Allworth Press, c2011 .Description: xiii, 219 p. : ill. ; 23 cm .General Note: "Copublished by the New York Foundation for the Arts." .Summary: "How to use your artistic skills to make money"--Provided by publisher ; An essential how-to guide for all artists in all disciplines to acquire the skills they need to be profitable. While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New York Foundation for the Arts have compiled a 'best practices' approach to planning and organizing an art career. In this book, NYFA has identified common problems, examined specialized areas of business, finance, marketing, and law, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. Included are interviews, anecdotes, and in-depth case studies. The skills and guidelines in this book will also translate effectively to teaching and mentoring opportunities that artists may encounter as their career progresses. This invaluable guide appeals to all artists in all disciplines of the literary, media, performing, and visual arts, from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage of their career. -- Publisher Description .ISBN: 9781581158724 (pbk.); 1581158726 (pbk.).Related Subjects: Art -- Economic aspects | Art -- Marketing Contents: I. Strategic planning for artists: -- 1. Introduction to strategic planning -- 2. Organizational strategic planning and artists. Contents: II. Finance: "It costs money": -- 3. Financial issues for artists: why does finance matter? -- 4. Defining and demystifying financial terms -- 5. Learning to recognize and evaluate your costs -- 6. Building budgets -- 7. A few financial tips: opportunity cost and savings -- A representative sample of financial resources for artists. Contents: III. Art and the law: -- 8. Introduction to artists' legal issue -- 9. Contracts -- 10. Intellectual property -- 11. Business law -- A representative sample of legal resources for artists 12. Negotiation. Contents: IV. Selling and promoting your work: -- 13. Marketing and networking -- 14. Researching your market -- 15. Branding -- 16. Promoting your art and your message -- 17. Sales -- 18. Networking -- A representative sample of marketing and networking resources for artists. Contents: V. Artist fundraising: -- 19. Introduction to fundraising and definitions -- 20. How to identify and research funding opportunities -- 21. Applications and "asks": how-to from the experts -- A sampling of fundraising resources.
Item type Library Shelving Location Collection Call Number Status Date Due
Book, 21 Days Book, 21 Days Main Library Main Collection BOOKS - Print books. N 8600 .P76 2011 (Browse Shelf) Available

"Copublished by the New York Foundation for the Arts."

Includes bibliographical references.

I. Strategic planning for artists: -- 1. Introduction to strategic planning -- 2. Organizational strategic planning and artists.

II. Finance: "It costs money": -- 3. Financial issues for artists: why does finance matter? -- 4. Defining and demystifying financial terms -- 5. Learning to recognize and evaluate your costs -- 6. Building budgets -- 7. A few financial tips: opportunity cost and savings -- A representative sample of financial resources for artists.

III. Art and the law: -- 8. Introduction to artists' legal issue -- 9. Contracts -- 10. Intellectual property -- 11. Business law -- A representative sample of legal resources for artists 12. Negotiation.

IV. Selling and promoting your work: -- 13. Marketing and networking -- 14. Researching your market -- 15. Branding -- 16. Promoting your art and your message -- 17. Sales -- 18. Networking -- A representative sample of marketing and networking resources for artists.

V. Artist fundraising: -- 19. Introduction to fundraising and definitions -- 20. How to identify and research funding opportunities -- 21. Applications and "asks": how-to from the experts -- A sampling of fundraising resources.

"How to use your artistic skills to make money"--Provided by publisher.

An essential how-to guide for all artists in all disciplines to acquire the skills they need to be profitable. While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New York Foundation for the Arts have compiled a 'best practices' approach to planning and organizing an art career. In this book, NYFA has identified common problems, examined specialized areas of business, finance, marketing, and law, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. Included are interviews, anecdotes, and in-depth case studies. The skills and guidelines in this book will also translate effectively to teaching and mentoring opportunities that artists may encounter as their career progresses. This invaluable guide appeals to all artists in all disciplines of the literary, media, performing, and visual arts, from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage of their career. -- Publisher Description


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